
Twitter ran as a beta version in early 2006 as a site that did nothing else than expect its users to answer on question: What are you doing? Many did not suspect that an idea so simple would come to support some of the most prestigious political campaigns around the world. As a small site that boomed from 800 thousand users to over 6 million in just over a year, ‘twitter’ is fast becoming one of the most popular sites on the Internet. But, as twitter finds its place as a titan in the competitive world of the net, not everyone thinks this new form of communication is the future. Many businesses believe it is a waste of time and does nothing toward profit-orientated markets. Yet the business world is becoming more and more interested in twitter as the interests of thousands of users can easily be traced and analyzed.
The main question is how has twitter become so popular despite its small space for information? It is not strictly speaking a community site that runs solely on established connections between people. Neither does it need long, verbose, essay-like blog entries to express interests and opinions. Twitter formally does away with traditional community social networking and delivers all the information needed in just 140 character spaces without the need for users to personally know each other.
But what is being lost on the way and what is being won? Many posts, besides the obvious amounts of nonsense (“good morning…” “eating lunch” etc…), are linked to sites with information and individual chosen subjects of interest. These links are most often than not proper news or blog entries, videos and music etc… that together comprise enormous amounts of information. In other words, information is only referenced to, with little or no commentary, and connected to the web by the one posting the link. The amount of circulating information resulting from this simple action is enormous.
Twitter and Politics
Alone in the USA, some 409 thousand people follow the commentaries posted personally by President Barrack Obama, who first started micro-blogging his way to stardom and finally, the presidency. It was the time a president elect gained a vital advantage on his competitor, who had made similar moves but had not been quiet as aggressive. The amount of Internet hype surrounding Barack Obama (youtube, facebook etc…) is one of the main reasons of the popularity surrounding his persona. Twitter did its fair share to connect the person with a lot of interested people.
As Politicians become increasingly aware of community sites and web based social networking, the potential to influence voters becomes higher. By being connected, politics is surrounded by a new cloud of information coming directly from the users themselves. Essentially, the connection between politician (who has an agenda that needs presenting) and the individual (who wants to be connected to the politician) come together by discarding the middle-man (traditional media…TV, broadsheet newspaper etc…).